Marketing management for the service industry Lab Report - 1

Marketing management for the service industry - Lab Report Example As a result of its success especially in providing quality services in an environmental friendly manner, in addition its marketing strategy, a case study on the company is going to be analyzed, researched. An analysis will be offered in relations to the company’s services and marketing strategy. Banyan Tree Resorts (BTR) currently offers a wide array of facilities and services that can constitute to a luxury resort experience. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services. A luxurious resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. In relation to this, the following discussions identifies the services and facilities at BTR and provides the justifications for the reasons why the two (services and facilities) constitute to a luxurious resort experience. The BTR resorts around Asia offer a variety of facilities that enhance the experience of clients to a whole new level. First and Foremost, the resort’s units are mostly constructed on natural environments that involve making minor adjustments such as including a few added artificial features or removing a few natural features. This is, when the units are constructed, it involves removing a few of natural aspects that might not provide a comfortable experience and at the same time, add a few artificial aspects such as electricity lighting among others. This in addition with the use of local furnishings created from local materials constitutes to a natural, peaceful, relaxing and enjoyable experience. The location and construction of the resort units is usually one of the key contributing factors of a luxurious resort experience that most hotels in crowded and noisy cities are unable to provide. This feature is in line with the company’s vision and mission of providing c lients with an

Women and the advancement they have made in society Essay

Women and the advancement they have made in society - Essay Example They have come at par with men and work shoulder to shoulder with men in every matter. The per capita income of women has increased over the years. Women have made their representation noticeable in the social and political scenario. â€Å"Moreover, extensive local, national and global networks of women have succeeded in putting women’s concerns on the global agenda and catalyzed the creation of legal and institutional mechanisms to address these concerns† (â€Å"Perspective: The eradication of violence†). Today, many NGOs are functional that work for the rights of women. Despite the rapid advancement of women in the society, women have continued to be the victims of domestic violence. A lot of women are mutilated, humiliated, raped and abused every day. However, the reaction of society to such issues has changed in the favor of women. In the past, many such cases went uninvestigated for many reasons. Either women were too shy to bring such issues in front of the society and put their modesty at stake, or else, the systems were not as established to ensure an efficient working against the criminals. However, in the contemporary age, women have become quite vocal regarding the injustice they are offered which has shaken the foundations of violence in the society.